Webflow Review: Pros And Cons

Webflow provides the flexibility of entrance-finish coding without requiring you to truly code.

The big innovation with Webflow is their Designer tool. It gives you the flexibility of entrance-finish coding without requiring you to truly code.

Now discover I said entrance-end coding. Entrance-end coding is basically the presentation of your website. It’s how it looks and feels. It’s the HTML, CSS and some Javascript. That’s the place it offers you flexibility.

So how does Webflow do this? How did they build a design instrument that offers the flexibility of code without really having to code?

Well, like most things that really feel magical, there’s actually a logical clarification behind it

Webflow At A Glance

No Code

The Designer software is like a UI for entrance-end code. It has a learning curve but lets you create with the same flexibility as front-end coding.


Webflow features a full CMS that permit’s you create customized collections made up of different discipline types.

Whitelabel Editor

The Editor tool is a simple way for anyone to update content material— good for handing off to a client or team.

What Makes Webflow Unique

Webflow is the result of a thoughtful, coherent and frankly, novel vision.

To start, Webflow doesn’t shy away from the complicatedity of code. Instead it embraces it.

So for example, you may be shocked if you add your first paragraph aspect to a page. When you add it you’ll see it just sits there, lamely spanning the width of the screen:

This is a fundamental idea of web design. It’s called the box model. Webflow doesn’t abstract away from the concepts like the box model because the entire level of Webflow is to embrace the complexity of front-finish code. (After all, it’s the complexity of code that enables the flexibility of code.)

In lots of ways the Webflow Designer is really just a visual interface for entrance-end coding.

Because of this, you’re really able to design just about anything in Webflow— there’s not a lot of constraints.

This makes it a categorically different software than website builders like Squarespace or Wix. Squarespace and Wix aren’t designed for you to have complete freedom. They provide templates and smart defaults— they abstract you away from the complicatedity of code and consequently are much simpler to use.

Webflow however doesn’t start you off with a template and has a much steeper learning curve BUT you can do way more with it.

You really must be taught the fundamentals of web design to make use of Webflow. This contains ideas like fashion hierarchy, box model, floating, absolute and relative positioning and other fundamental web fundamentals.

If you’ve by no means heard these ideas earlier than they’ll probably sound pretty intimidating. However in case you’re a reasonably tech savvy particular person and also you give yourself a couple hours within the Webflow University you would possibly shock yourself at how much you can be taught— there’s an underlying order and logic to those concepts.


On its own, Webflow’s Designer is really flexible. It’s a great way to build static websites. However what takes Webflow to the subsequent level is when you integrate CMS and ecommerce with the Designer.

The CMS permits you to create collections. Collections are customized content types. Think of them like a database.

You can even create multiple collections with relationships. For example, you might create an creator assortment and then add it as a relationship to the articles. That way articles can have authors.

Webflow’s CMS is nice but it isn’t necessarily ground-breaking. The ground-breaking thing is that you could plug the CMS content into the Webflow Designer— which means you don’t even need to code to do any of this.

As a web developer, it kind of blows my mind how fast I can scaffold up a CMS and website with Webflow. Folks pay a lot of money to hire people to do this— however Webflow makes it very accessible.


In addition to a CMS, you can too integrate ecommerce into the Designer.

Ecommerce enables new collections: products and categories. Each work just like CMS collections (for instance, you’ll be able to add custom fields) however they have a number of special fields that are required for ecommerce.

When you add a couple of products you create pages round these products just like you’d a CMS collection.

Ecommerce also automatically provides you checkout and shopping cart pages you can style.

Like the CMS, Webflow’s ecommerce features aren’t exactly ground-breaking. For example, Webflow will by no means match Shopify’s ecommerce options however that’s not the point. The ground-breaking thing is that ecommerce will be plugged into the Webflow Designer— and Shopify doesn’t have Webflow’s awesome Designer tool.

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